The Newsletter Advantage
🧪 Experiment Update:
Our pre-order window has ended. We aimed for 30 pre-orders by April 3rd at 5p ET, but reached 13.
What this means:
- We're fully refunding all pre-orders as promised
- Everyone who pre-ordered will receive a thank-you gift: a 10-15 minute video crash course on everything I know about split testing newsletters
- We're closing sales of this guide
Thanks to everyone who believed in the project enough to pre-order. Your support showed there's interest, even if we didn't hit our threshold to justify packaging and shipping.
The insights from our 200 experiments will remain an internal resource for now, but those who took a chance on us won't leave empty-handed.
12 Principles from 200 Experiments
Boost opens by 31%, clicks by 48%, and revenue by 100% without years of testing.
We found what works by running 200 tests with 65,000+ subscribers.
Save 4 Years of Testing — Use what works right now
We spent 4 years testing so you don't have to. Stop guessing and start using principles that actually work:
- Cut unsubscribes by 25-42%
- Make 67-100% more money from your newsletter
- Get 31-39% more opens (industry average is only 21%)
- Increase clicks by 48-51% on things you want readers to click
These aren't theories – they're facts backed by real tests with real subscribers.
What you'll get
Everything you need to make your newsletter better:
- 32-page guide with all 12 principles explained with clear steps to follow
- Before & after examples showing how to apply each principle
- Real test results with actual percentage improvements
- Worksheet to track your progress
- Common mistakes to avoid
Pre-Order Now
We'll send you the guide within 72 hours if we get at least 30 pre-orders in the next 24 hours. If we don't reach 30, you'll get a full refund and we'll keep the insights and data as an internal resource.
Works for any newsletter
These principles work across all types of newsletters:
- For newsletters that make money and those that don't (yet)
- Whether you have 50 or 50,000+ subscribers
- No special tech skills needed
- In any topic area
Learn how to split test using any email service provider
- Beehiiv
- Substack
- Mailerlite
- ConvertKit
- Active Campaign
- and more...
Launch Threshold Guarantee
We're gauging demand before packaging our internal insights for public release. If we reach 30 pre-orders in 24 hours, we'll deliver within 72 hours.
If we don't hit that threshold, all pre-orders will be refunded and these insights may remain as our internal resource only.
This is your chance to access data we've collected over 4 years that's given us a significant advantage.
The Results Guarantee
If you try at least 6 of the 12 principles and don't see better results within 60 days, I'll give you a full refund.
A note from Dru Riley, Founder of Trends.vc
I grew Trends.vc to 65,000+ subscribers by testing what actually works.
The principles in this guide are the exact strategies I use to boost opens, engagement and conversions.
Common questions
Will this work for my small newsletter?
Yes. These principles work for newsletters of all sizes. The core strategies that drive engagement work whether you have 50 or 50,000 subscribers.
Do I need technical skills?
No. If you can create a newsletter, you can use these principles. They work in any email platform.
What if my email service provider doesn't support split testing?
That's not a problem. Many of the largest email platforms don't natively support content split testing, which has been our edge. We'll show you exactly how to test and implement these principles in any email service provider, even those without built-in testing features.
How is this different from other newsletter advice?
This isn't theory – it's based on 200 real tests with real subscribers. Each principle includes specific improvements backed by data, not opinions.